Meta Rolls Out More Updates to Threads: Here's Everything You Need to Know (2023)

While Threads' meteoric rise has mostly tempered down, that hasn't stopped Meta from continuing to bring long-awaited updates to its users. This week, Threads got some pretty key updates to the platform that seem to have begun to level the playing field with Twitter.

The updates that are hitting Threads are fairly substantial, with the biggest being the addition of a Following tab. Previously, users could see threads only in a "For You" page, which allowed users to see only posts that were being recommended to them based upon an algorithm. The Following tab allows users to see threads from the people that they follow, in chronological order.

This update comes after the initial surge of sign-ups on Threads has begun to die down. Since then, Threads has added about 19 million new users over the past few weeks. However, it also looks like Threads' daily usage has dropped off, as expected for a new platform in a fairly crowded market.

Head of Instagram Adam Mosseri took to Threads to announce the updates writing, "This is just the beginning," and imploring users to continue to share ideas and hopes for the platform. Among the following tabs, other new changes include post translations, a new way to filter notifications in the Activity tab, a follow button and a new way to approve followers if you have a private account.

If you're interested in setting up your own threads account, you're in luck -- joining Threads is pretty easy. All you have to do is sign in with your Instagram credentials and you get to keep your username, followers and verification status.

The rising popularity of Threads comes at the same time as more and more users are becoming dissatisfied with Twitter. As owner Elon Musk continues to make controversial changes to the app -- like imposing a limit on the amount of tweets you could read per day or changing the iconic blue bird logo -- more users are jumping ship to Twitter alternatives.

Threads joins a line up of several Twitter alternatives, such as Mastodon and Bluesky. Threads provides the option to post text, videos and photos, and the ability to engage in real-time conversations.

Read on to learn more about how to join Threads and what features are available. For more, here's why you might want to wait to join Threadsand how Meta is using AI to organize your feeds.

What is Threads?

Created by Meta's Instagram team, Threads is a platform that allows you to publish short posts or updates that are up to 500 characters. You can include links, photos or videos up to five minutes long. The app is linked to your Instagram account, and according to Meta, you can "easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose."

(Video) What is Threads? What you need to know about Meta's new Twitter rival

Your feed will include posts from people and accounts you follow on Instagram or Threads, as well as recommendations for undiscovered content. You also have the ability to filter specific words from your feed and restrict who is allowed to mention you.

Threads is free to use and is available to download from theApp Store(iOS) and thePlay Store(Android).

The app launched in more than 100 countries, but its release has been delayedin the European Union, reportedly due to data-sharing concerns between Instagram and Threads. Meta is also reportedly blocking attempts by people in the EU to access Threadsusing a VPN, telling TechCrunch in a statement that, "we've taken additional steps to prevent people based there from accessing it at this time."

Meta Rolls Out More Updates to Threads: Here's Everything You Need to Know (1)

How to sign up for Threads

You must have an Instagram account to join Threads, as the service requires you to use your Instagram login credentials to sign in.

First, launch the Threads application and select the Instagram profile you want to make a Thread account for. If you have multiple Instagram accounts, you can switch at the login page.

Next, add your name, bio and any links you want to show on your Threads profile. You can also just hit the Import from Instagram button to port over that information from your IG profile.

Finally, choose to follow the same accounts you follow on Instagram, on Threads. You can do this one by one, by scrolling through the accounts you follow on Instagram or by searching for an account. You can also just follow every single account you follow on Instagram with a single tap -- hit Follow all.

Meta Rolls Out More Updates to Threads: Here's Everything You Need to Know (2)
(Video) Meta has the resources to displace Twitter. Here’s what to expect from Threads, Twitter’s new rival

The last page will give you a bit of info about Threads and its future, like how Threads and Instagram are intrinsically tied and how you'll soon be able to interact with other social media platforms, like Mastadon. You can hit Join Threads to begin browsing through your timeline.

A quick guide to using Threads

The Threads user interface is pretty simple for now. Everything you need you can find at the bottom in the navigation bar: home, search, new thread, activity and profile. There are also your settings, but we'll get into that a little bit later. To start, let's go through what each button in the navigation bar means.

The first, on the left is home, which is where your timeline lives. You may be a bit startled to see posts from users you don't follow, but that's how the current iteration of Threads works. Here you can like, leave a comment on, repost and share posts. Threads now has a For You tab, which is a series of recommended threads, and a Following tab. The Following tab displays posts from accounts you follow in chronological order.

Then we have search, where you'll find recommended profiles and can manually search for other accounts. A few of the biggest existing accounts include Mr. Beast, Jennifer Lopez, the NBA, Marvel, the Kardashians and Zuckerberg himself.

Next is new thread, which is where you create posts. You can write up to 500 characters and include links, photos and videos. For now, hashtags aren't a thing.

In activity, you'll see who you recently followed, who recently followed you, replies to your posts, mentions and activity from verified users.

And last we have profile, where you can view your Threads profile. Here you'll see your name, profile photo, biography, links, followers, threads and replies. You can also edit your profile and browse through various settings.

Meta Rolls Out More Updates to Threads: Here's Everything You Need to Know (3)
(Video) Meta to roll out Threads app to compete with Twitter

A little more about the settings in Threads

Speaking of settings, let's spend a little more time on which settings you can adjust in Threads. In the profile section, hit the globe on the top-left or the two-dash icon on the top-right to access your settings, where you can configure your notifications, privacy and account.

Notifications is pretty straightforward. Toggle off push notifications for threads and replies and following and followers. You can also just pause all of them.

In privacy, you can make your profile private, which means only approved followers can check out and interact with your posts and replies. You can also choose who mentions you, mute accounts and hide offensive words and phrases. At the bottom, you'll see two settings: one for blocking profiles and the other for hiding likes. If you configure any of these two settings, changes will apply to both Threads and Instagram.

Account is where you can set up reminders to take a break from Threads and deactivate your profile. There are other settings that apply to both Threads and Instagram, including two-factor authentication and password changes.

Meta Rolls Out More Updates to Threads: Here's Everything You Need to Know (4)

Can you really not delete your Threads account?

If you've seen the news, many users are upset about Meta's policy regarding deleting your Threads account. Yes, you can delete your Threads account, but you also have to delete your Instagram account, because they're tied together as one. If you don't want to delete your Instagram, you do have the option to individually deactivate your Threads account.

This won't delete your account and data for good, but it will hide your profile, posts and comments from everyone until you decide to come back.Here's how to deactivate your threads account.

Meta Rolls Out More Updates to Threads: Here's Everything You Need to Know (5)
(Video) What Happen to Meta Threads? Already?

Adam Mosseri, head of Instagram, posted that although Threads is powered by Instagram, the company is looking for a way to allow users to delete their Threads account separately.

What about Hashtags? And Lists?

In Mosseri's Threads post where he announced the latest updates to the app, he encouraged users to keep sharing their ideas and hopes for the platform. Two of the most commonly mentioned features are hashtags and apps. It seems like users are fairly spilt on whether hashtags should be added, but most agree on the value of the list feature.

Given the number of mentions, users could see these features added in future updates. Mosseri has indicated that hashtags are "on the list," but there has been no indication about the status of the list feature.

Are there advertisements on Threads?

According to Mosseri, advertisements are currently not a priority. "So humbled by everyone signing up, but we gotta make sure this is an app people want to keep using before we worry about making money…" The company is reportedly talking to advertisers.

What features are coming to Threads?

Mosseri and others have posted about what features may eventually make it to Threads, because according to Mosseri, this current Threads is just the first version. Below are a few of the features and settings mentioned as in the works for Threads:

  • Delete Threads account without also having to delete Instagram account
  • Improved search
  • Hashtags
  • Graph syncing
  • Messaging (maybe)
  • Support for ActivityPub (allows Threads to be part of the fediverse, "a social network of different servers operated by third parties that are connected and can communicate with each other")
  • Multi-account options
  • Web interface

Meta's Threads vs. Twitter

Competition between the two tech giants is going beyond the proposed cage match between Musk and Zuckerberg. With Threads' built-in connection to Instagram, it can make it much easier to gain users within a short period of time.

Forrester analyst Mike Proulx said that Meta is taking advantage of the current wave of dissatisfaction with Twitter, but noted that the company has had shaky launches of other services.

"While credit should be given to Meta's steadfast test and learn strategy, the company doesn't exactly have a successful track record launching standalone apps outside its core family," Proulx said in a statement to CNET, pointing to projects like Slingshot and IGTV.

Proulx added that the market is inundated with Twitter challengers such as Bluesky, Mastodon and Hive. "This only serves to fracture the Twitter alternative-seeking user base," he said.

Twitter is clearly aware of the challenge from Threads. A lawyer for the social network sent a letter to Zuckerberg last week threatening legal action over the app, accusing Meta of intentionally stealing "Twitter's trade secrets."

(Video) Meta’s new Threads app ignites social media war with Twitter

For more, check out CNET's coverage on social media platforms, including TikTok rulesand Meta's paid verification system for Instagram and Facebook.


What is Meta Threads good for? ›

Meta's Threads, which is basically a Twitter clone, minimizes news and politics Meta's new app Threads aims to be a friendlier alternative to Twitter by deemphasizing news and politics. But for many people, partisan brawls are a big part of Twitter's appeal.

Is Threads a good app? ›

With Threads, I think the algorithmic curation is intentional on Instagram's part. They have said they want to make Threads “friendly” as people enter. It feels a bit sterile to me, but I'm also not being bombarded with hate speech and racist tirades, which I consider a big plus.

How is Threads different from twitter? ›

A typical tweet has a maximum character limit of 280 characters, forcing users to convey their message succinctly. Threads are a series of connected tweets extending beyond the character limit, allowing users to share longer and more comprehensive thoughts or stories.

What do I need to know about Threads? ›

Threads provides the option to post text, videos and photos, and the ability to engage in real-time conversations. Read on to learn more about how to join Threads and what features are available. For more, here's why you might want to wait to join Threads and how Meta is using AI to organize your feeds.

Do Threads really build collagen? ›

The threads stimulate the production of collagen, naturally improving skin elasticity. Recovery is quick, so you can return to your activities right away.

What are the cons of Threadlift? ›

Con: There can be complications

Madnani warns of complications like bumps and pain. Other possible complications include dimpling from an extruding thread, trouble opening your mouth, infection and bruising. Furthermore, although the risk is low, Dr. Klausner says there is potential for asymmetry.

Is threads being discontinued? ›

That's because Threads was the name of a previous app by the same company, launched in 2019 as a companion to Instagram. It was a “camera-first” messaging app that let users share status updates and chat with their “Close friends”. However, it was discontinued in December 2021.

Is Meta threads safe? ›

Just like its sister platforms, Instagram and Facebook, Threads can and will collect a great deal of data on its users. Meta's apps receive whatever information users enter, said Meta spokesperson Emil Vazquez.

What is so special about threads app? ›

Takeaways. Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.

Who owns Threads app? ›

Threads is an online social media and social networking service operated by Meta Platforms.

How many people use Threads? ›

How Many Users Are On The Threads App? According to the number badges appearing on Instagram profiles, denoting when someone joined Threads, there are now over 100 million accounts on the Threads app.

Is Threads bigger than Twitter? ›

Threads usage peaked immediately after its launch, on July 7, with more than 49 million daily active users on Android alone. That's more than a third of Twitter's audience on that platform. However, by July 23, that had fallen to 12.6 million daily active users, or about 12% of Twitter's audience.

What is the new app called threads? ›

Threads is Meta's text-based Twitter rival. It is tied to your Instagram account, so you can create an account by logging in using your Instagram credentials.

Is threads app safe? ›

Though Instagram is also known for hoarding similar data from its users, it should not come as a surprise. As an individual application, the Threads app is as safe as any other application from a big tech company.

When should you use threads? ›

Threads are very useful in modern programming whenever a process has multiple tasks to perform independently of the others. This is particularly true when one of the tasks may block, and it is desired to allow the other tasks to proceed without blocking.

When should you use Threads? ›

Threads are very useful in modern programming whenever a process has multiple tasks to perform independently of the others. This is particularly true when one of the tasks may block, and it is desired to allow the other tasks to proceed without blocking.

What are the pros and cons of a thread lift? ›

In suitable candidates, a thread facelift can create a lifting effect. But in patients who have more extreme sagging and excess skin, a thread facelift may not be the best option. Unlike a facelift, it does not trim away loose skin or reposition the underlying fat, tissue, and muscle. They aren't a permanent fix.


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